Crossfire United ECNL

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Sport Psychology Consultant: Brian Baxter MA

Brian has been working with athletes and teams for over 10 years since earning his MA in Sport Psychology from John F. Kennedy University in California. He joined Sport Psychology Institute Northwest as a sport psychology consultant in 2007, and took over as director in 2011. He has helped hundreds of athletes improve performance through strengthening the mental game. As a coach with 20+ years experience, Brian also specializes in team workshops and coaching education. Performance enhancement through mental strength is a key sport psychology philosophy used in all group workshops. Brian's focus for groups will help dealing with pressure in sports, improve focus and confidence, and boost leadership and communication.

What is your philosophy in working with athletes and helping them with performance enhancement?

First, I strive to help the athlete identify and build awareness of the difficulties they're facing, areas for improvement, and their strengths and sports motivation. From this awareness, an athlete can then develop strategies for enhancing strengths and breaking down weaknesses.

Second, I guide athletes through the process of implementing their strategies so that they become second nature. With an emphasis on how to focus, how to control emotions, positive self-talk, visualization, and other sport psychology techniques, an athlete can use these skills to improve athletic performance.